The Role of UX/UX in Mobile App Success

Quick Summary : If you have built a great product but it still has very few users so what you might be lacking is a great UI/UX design limiting your customer engagement. You are also not meeting the success criteria of your mobile apps. Good User Interface (UI) and Customer Experience (UX) drive customer engagement, leading to the success of your digital product. Do you have one such product that fails to keep your users engaged? Don’t worry, in this article we will help you understand the role of UI UX in mobile app success and how customer engagement strategies to keep your mobile app thriving like never before. Let’s take a look.

With the rapidly growing world of small screens, almost every person has a smartphone. These smartphones have hundreds of mobile apps. The success of these mobile apps depend on their UI/UX design. A great design paves way to success for companies and mobile apps. With every dollar spent on the UI/UX, companies can make up to 100 times more from it.

Directly or indirectly UI/UX design decides the reviews and feedback your mobile app will get on play store or app store. If it has a messed up interface it will definitely lead to a bad review and increased abandonment rates. However, great designs will make you a market leader. Both UI and UX affect your app differently.

In the following blog we will take a deep dive into the importance of UI and UX in mobile apps and find out how they can build a brand, ensuring your app's success. But first let us see what is UI/UX for mobile apps.

What is UI/UX Design?

While UI refers to the visual aspects of your app, UX is more about how they interact with the applications. The UX of your digital product leaves an impression on the customer. According to reports 94% of the first impression of a brand’s website relates to its design. So focus on how your opening page or onboarding process looks, to match with customers’ expectations. Add video guides and tutorials about your UX for your users. Keep your website updated as people don’t trust outdated websites.

We live in the mobile driven world where every age group has access to mobiles so we built UX responsive to mobiles. Don’t force third party advertisements in your digital, it leaves a bad impression and increases the churn rates. Add Call to Action (CTA) buttons for quick response. Iterate user testing because the user interacts with the product differently than you and your UX testing team. Following certain steps in developing a UX can surely boost customer engagement, resulting in app success.

8 UI/UX Roles That Ensures App Success

Boosting customer engagement directly relates to boosting product growth in sales and quality while keeping your app thriving among your customers. A top quality UI UX Design for Startups helps them in boosting engagement. It connects you with the user smoothly through multiple channels so that you get all the feedback continuously.

Understand the customer experience

The main motive of the customer engagement is to understand the thinking of users and what they experience while using the product. As per Statista survey, in 2023, 73% of the users expect companies to understand their unique needs and requirements, while 64% of the users want companies to anticipate their needs. When you start anticipating the user experience your product starts to grow and reach new customers.

Determine the kind of customers whose needs your product fulfills. Express their characteristics, create user personas, use analytics to understand their customer journey and survey their preferences. Keep focus on addressing what helps them find value in your product.

This way with specialized Tools for Product Design you can build a seamless customer experience boosting your engagement and growth.

Personalize customer journey

Creating UX with a personalized journey map is essential to grow your product. You can create a well defined map that focuses on your goals, understand your users, identify the steps in your customer journey map. Your marketing and business staff play an important role in educating your UX designer on customers and their requirements. Along with personalized journeys 56% of the users also expect personalized offers and rewards.

Split customers on the basis of their purchase history, when they signed up, tailor their preferences and jobs to be done. Personalizing the customer journey helps building up a strong relationship with the customer. It also increases engagement as customers find their requirements to be fulfilled.

Simple onboarding process

A simple effective UX simplifies the onboarding with an easy to use and user centric approach. It provides a list of important tasks that need to be completed as users onboards the user interface. It makes work much simpler for the user and makes them feel about the product being more personalized.

Apart from the onboarding process, the ability of the product to be clear and attractive remains the central goal of any UX. For many organizations UX increases the ROI.

Responsive

In today’s mobile-driven world, optimizing your product with mobiles becomes an essential. Make sure that your product works seamlessly on different sizes of screen and responsive to unique software.

By designing and creating UI/UX keeping mobile users in mind, organizations can build a more user centric brand, increasing user experience leading to more and more user engagement.

Gamify the interface

Incorporate game-like modes into your UX. Once users find game-like challenges and rewards like badges, gifts and more they tend to do more interaction with your product, frequently return to your product and stay invested for a longer period of time. This makes the user journey more enjoyable and rewarding.

Even offering advantages to the users who spend more time on the interface increases user engagement as they feel the product to be more user centered.

Use push notifications

Push notifications play a pivotal role in increasing the user engagement and increase customer loyalty for UX. Brands can trigger multiple users by sending personalized push notifications with relevant information increasing the user experience.

Push notifications can send real time updates to the users keeping them updated about the UX or changes in the UX. Push notifications need to be used strategically as bombarding users with irrelevant information decreases the brand value and reduces the user engagement.

Add user feedback

Working on feedback of users about UX guarantees the success of your product and company. It helps create a user centric interface that resonates with customers’ needs.

By user feedback, brands get valuable insights about the world trends and user needs. These feedback can be used to create a UX more engaging to them.

Use social media to connect with customers

Apart from all the above strategies this last strategy stands out because of its effectiveness. You can simply create an account related to your product and keep uploading details about it like the updates, guides, feedback forms, link to your official website and many more.
With the help of social media, connecting with the users becomes very simple where users can simply ask questions or raise complaints about your product. Social media brings a large number of customer engagements alone that boosts the growth of the product.

in nutshell

We at TheFinch Design provide all the guides to improve your UX design to boost customer engagement so that you can grow seamlessly. We have trained talents of eCommerce UI/UX Design that can help you implement all the important strategies in your product to maximize your user engagement. You can contact us through our helpline number or email us. We provide 24/7 services to our customers and so can you with the help of our guides.