Cricket SaaS UX for Scoring, Streaming and Tournaments

Overview

All in one cricket solutions – Crickslab. You can create & manage your matches, tournament, and clubs with the help me best in class app features like Live Streams, Live Scoring, Live Commentary, and many more. App have a Live Stream Controller that helps to go multiple graphics live during the live stream match.

TheFinch Design worked with CricksLab to shape a product experience that could support different users, different workflows, and different cricket organizations without making the platform feel scattered or difficult to use.

The Challenge

CricksLab was not a simple scoring app. It had to work for scorers, players, coaches, clubs, academies, tournament organizers, associations, and match viewers.

Each user needed something different. A scorer needed speed during a live match. A player needed clear performance data. A coach needed structured player tracking. A tournament organizer needed control over matches and operations. An association needed a platform that could carry its own brand.

The challenge was to bring all of this into one connected product experience.

What TheFinch Worked On

TheFinch Design worked across multiple parts of the CricksLab ecosystem, including scoring flows, live match experiences, club and academy workflows, tournament journeys, graphic control screens, and association-level platform experiences.

The focus was to make every module feel like part of the same product. Instead of each feature looking and working differently, the experience needed a shared structure, clear navigation, and reusable design patterns.

How We Improved the Experience

We simplified the way cricket data was presented across the platform. Scores, overs, wickets, player stats, milestones, match events, and performance insights were structured so users could understand important information quickly.

We also improved live match workflows where speed matters the most. Scorers and match operators needed interfaces that made key actions easy to find during a game, without slowing them down or creating confusion.

For clubs, academies, and tournaments, the experience was organized around real operational needs such as player tracking, attendance, match setup, tournament management, and performance visibility.

For association-level platforms, the product needed to support different cricket organizations while keeping the core experience consistent. The design approach allowed CricksLab to serve branded cricket platforms without rebuilding the product from scratch each time.

CricksLab became a more connected and scalable cricket technology platform. The design work created stronger consistency across scoring, streaming, clubs, tournaments, graphics, and association-level experiences. The product became easier to extend, easier to manage, and clearer for different types of users across the cricket ecosystem.

Thank you 💙

Thank you for taking the time to explore our case study on CricksLab.

We’re proud to have worked on a sports-tech platform built for the wider cricket ecosystem, bringing together live scoring, player statistics, streaming, tournaments, clubs, academies, graphics, association-level platforms, and cricket insights into one connected product experience.

At TheFinch Design, we’re passionate about turning complex product ideas into clear, scalable, and user-friendly digital experiences. If you’re building a sports-tech, SaaS, AI, or data-heavy platform, let’s connect and explore how we can support your product journey.

Have a sports-tech platform, sports SaaS, or data-heavy product to build? Let’s turn it into a clear, scalable experience your users will trust and keep coming back to.

FAQs

What experience does TheFinch Design have in designing sports apps?

TheFinch Design worked on CricksLab, an all-in-one cricket technology platform for live scoring, streaming, player statistics, tournaments, clubs, academies and cricket associations. The engagement covered UI/UX and product design across web and mobile experiences.

What was the main UX challenge in designing CricksLab?

CricksLab had to support scorers, players, coaches, clubs, academies, tournament organisers, associations and match viewers within one product. Each user group had different goals, so the challenge was to connect their workflows without making the platform feel fragmented or difficult to navigate.

How did TheFinch Design simplify such a feature-heavy cricket app?

TheFinch introduced a shared product structure, clearer navigation and reusable design patterns across the platform. This made scoring, streaming, club management, tournaments, graphics and association-level experiences feel like connected parts of one cricket product.

How did TheFinch Design create different journeys for different sports app users?

The experience was structured around the needs of each user group. Scorers needed quick match actions, players needed understandable performance data, coaches needed structured player tracking, tournament organisers needed operational control, and associations needed branded platform experiences.

How did TheFinch Design make live cricket data easier to understand?

Scores, overs, wickets, player statistics, milestones, match events and performance insights were organised to make important information easier to identify quickly. The objective was to reduce the effort required to interpret detailed cricket data during and after a match.

How did TheFinch Design improve the live scoring experience?

The live match workflows were designed around speed and clarity. Important scoring actions were made easier to locate so scorers and match operators could manage fast-moving match events without unnecessary navigation or confusion.

How would you design a live match centre that displays large amounts of real-time data?

The CricksLab approach prioritised the most important match information and organised related data into clear visual groups. This made scores, wickets, overs, match events and player performance easier to scan while a match was in progress.

Did TheFinch Design work on CricksLab’s live-streaming experience?

Yes. TheFinch worked across live match experiences and graphic control screens. CricksLab includes a live-stream controller that allows match operators to display multiple graphics during a live cricket stream.

How did the design support clubs and cricket academies?

Club and academy workflows were organised around practical operations such as player tracking, attendance, match setup and performance visibility. This allowed administrators and coaches to access important cricket management information through a more structured experience.

How did the design support cricket tournament management?

The tournament experience was structured to make match setup, player and team management, tournament operations and performance information easier to manage. The goal was to give tournament organisers greater control without separating these workflows from the wider CricksLab ecosystem.

Can TheFinch Design create a sports app for multiple user roles?

Yes. CricksLab demonstrates TheFinch Design’s ability to design a multi-user sports platform for scorers, players, coaches, clubs, academies, tournament organisers, associations and viewers. The interface can be structured around role-specific tasks while maintaining consistency across the overall product.

Can TheFinch Design support white-label sports platforms?

The CricksLab design approach supported association-level platforms that could carry the branding of different cricket organisations while retaining a consistent core experience. This made it possible to serve multiple organisations without redesigning the entire product for every deployment.

How did TheFinch Design make CricksLab more scalable?

Reusable patterns and a shared design structure were applied across scoring, streaming, tournaments, clubs, graphics and association-level experiences. This made the platform easier to extend with new modules and serve different cricket organisations without creating an inconsistent experience.

Was CricksLab designed for both web and mobile?

Yes. The CricksLab engagement covered web and mobile app experiences. The design aimed to keep cricket information and workflows connected across the platform rather than treating each interface as a separate product.

What UI/UX services did TheFinch Design provide for CricksLab?

The engagement included UI/UX design, product design, dashboard design, mobile app design, interface design and the presentation of cricket data and insights. TheFinch worked across multiple parts of the product rather than redesigning only individual screens.

How long did the CricksLab UI/UX design project take?

The engagement duration was two months. During this period, TheFinch worked across the web and mobile product experience, including scoring, live matches, tournaments, clubs, academies, graphics and association-level workflows.

What was the outcome of the CricksLab UX redesign?

CricksLab became a more connected and scalable cricket technology platform. The design established stronger consistency across scoring, streaming, clubs, tournaments, graphics and association-level products, making the experience clearer for different users and easier to extend.

How successful is the CricksLab sports app?

CricksLab currently has more than 100,000 downloads on Google Play.