How to Design High Converting CTA Button

Quick Summary: Every business knows what they want to achieve with their website, but very few companies have been able to persuade their visitors. That means do the visitors finish their task or complete their goal when they visit your website? If not, you need to work on your CTA button. So, we have taken the task up into our hands and explained how to design a perfect CTA that powers up your business goals by converting visitors into prospective buyers.

While designing a website, you may have so many things to consider, but the end goal after UI and UX is to help users understand and navigate through the site easily and complete the action. From the Menu bar to the CTA button, everything is important. Call to action (CTA) is crucial because it may be the smallest element on your side, but it acts as a clear signpost, helping users complete their actions easily. It guides your perspective, buyers, or visitors on what to do next.

In this article, we have explained how to design CTA buttons that effectively motivate your audience and convert them into your buyers. Specifically, we will discuss some of the crucial parts of the CTA button, such as;

• Basics of CTA button
• Significance of the CTA button
• CA buttons best practices
• Writing effective CTA copy
• And some examples of effective and hyper-performing CTA buttons

So, without any delay, let's hold your coffee mug tight, sit on a sofa or couch, and get started with the best CTA buttons you have ever designed.

What is a CTA?

When you create a website, you have a purpose. It may be selling products, promoting services, generating leads, generating some sign-ups, or there may be some other actions that you might want your users to take when they are on your website. But the question is, how will your users know What actions you want them to do when they are on your site? CTA buttons: that's the one thing you need to place properly, instructing or encouraging your users to take specific actions or navigate through your website properly. CTA stands for the call to action, and it is designed with specific design elements that highlight your buttons or draw the attention of visitors.

The Importance of Your CTA

You cannot imagine effective marketing unless you have properly designed a call to action (CTA) on your side. You have created a very nice landing page, but you ignored designing CTA for your website means you have messed up with everything. Unless and until you have something that explicitly tells your users what to do next, your hundred million bedside is useless. Here are some of the crucial points that a well-designed CTA can bring and why it matters.

Drives Conversions

As a CTA (call to action) button guides users to take action, it effectively processes your visitors to navigate and take action.

Reduces Confusion

One of the biggest challenges for modern websites is to keep your users guessing what to do, the way to go, and how to go/navigate. However, if you have a perfectly designed CTA, it will give your users confidence, directing them to make effective decisions.

Improves User Experience

CTAs are effective parts of user experience. From guiding your users to make the right decisions to directing them what to do next, they eliminate uncertainty and keep your users confident while they are on your website.

Increases Engagement

Users effectively engage with products or services that let them know what to do and how to do it. A well-designed CTA with the right copy and visualization can help keep your users engaged and turn them into prospective buyers.

Best Practices for Designing High-converting CTAs

Designing CTAs for websites is different from designing the overall UI/UX of a website. Now, the priority of CTA can be determined by the type of website you have, but you must be extra prepared to use CTA best practices. We have explored some of them for you. Let's explore.

Pick a Primary Call-to-Action

Before you design a CTA, you need to think about the primary call to action button that you are going to place all across your website. Picking the right CTA is a must, as it will help your users eliminate decision fatigue. Therefore, whether it is "Buy Now," "Subscribe Now," or others, you need to decide which CTA you want your users to put more focus on.

Use a Strong, Memorable Color

The CTA of your website must attract your users. It is not just about writing a compelling copy but also about designing something strong, vivid, and memorable. UX design companies understand the significance of matching and memorable CTA; hence, they will help you create an effective one, the you must have your own option. For better outcomes, you may focus more on AB testing.

Choose a Simple Serif or Sans Serif Font

For designing CTA buttons, you will not have a lot of room for creativity. Hence, you need to figure out the most eligible fonts which you can use for CTA. Most web design companies have expertise, the you can suggest your choice if you have something exceptional. However, you need to ensure that the same font is followed across all CTA button buttons within the website.

Provide Ample Space Around the Letters and the Button

The CTA button right after the text will not differentiate better, and users may feel confused. Hence, you need to think about not just button size and shape but also consider the distance between text and a button. Make sure you have impulse space between text and space so that it can make some difference and improve click-through rates.

Keep It in Line With Modern Design Trends

One of the best ways to make your CTA appealing to users is to design, keeping modern design trends in mind. However, it would help if you avoided creativity but also ensured the CTA button is the amalgamation of contemporary and traditional UI and UX trends.

Give It a "Clickable" Design

The CTA button should be clickable so that users can complete actions promptly. At the same time, make sure the redirection is managed perfectly and users are driven to the right page as stated in the CTA.. For example, if you have placed Number as your CTA button, you need to ensure the users are able to set calls directly through the button.

Create a Button Design Specifically for Mobile Users

Responsive Designer trend, and hence, you should make it Mobile and responsive, even if you are designing a CTA button.

Create a Hover State

A CTA button with over state effect will help your users. This is and make your button interactive. Users, when hovering over the CTA button, will understand what actions they have to take.

Make it action-oriented

With clear and concise language, using strong and active verbs, keeping text, sort and clear, and avoiding generic words, you can make your CTA (call to action) button more appropriate and action-oriented. Here are some examples of action-oriented CTA.

• Get my free quote
• Download now
• Open my account
• Go to checkout
• Get exclusive access
• Swipe up
• Claim your code
• Join
• Try
• Start

Prioritize clarity and brevity

Do not confuse your users by placing overwhelming CTA buttons. You know what you want from your users, but do your users know? It will be best if you think about it, as only then can you design CTA buttons with utmost clarity and brevity.

Appeal to Your Audience's Emotions with Your CTA Button

Designing a CTA button for the audience needs to be given extra attention. The button should not feel to grab the user's attention and emotions. However, you need to work out two things. First is the design element, and the other is the text. We have explained the aspects that you need to focus on while designing CTA buttons; here are some of the best examples of creating a CTA button that appeals to your user's emotions.

• Write something that creates a sense of urgency
• Highlight the outcome that leaves a positive impact
• use industry jargon are inclusive language

Be Mindful of the Shape and Sizing of Your CTA Button

The font size of the CTA button is crucial. Sometimes, we want to look different, and we focus our entire effort on reinventing the wheel. That is wrong. CTA buttons are not memes or hyperlinks or musical imagery, just a button and you should make it look like that. An experienced design agency understands what type of CTA, whether round or square, should be used.

Crafting Effective CTA Copy

Writing CTA copy is the most crucial part of designing CTA buttons. You may have a better design, but if you have poorly written CTA copy, it may not draw the attention of your potential buyers or users. Hence, you must have experienced copywriters to help you write better CTA. You can ask your copywriter to write five options for each CTA you want to place on your website. You may pick the right one from the option.

Examples of High-Performing CTA Buttons

Prezi, Backlinko, BarkBox, and Zoom have exceptionally defined their needs, and designed buttons make a good choice. Buttons, like;

• "Buy Now"
• "Sign Up Today:
• "Learn More"
• "Download Free Guide"
• "Download Now"
• "Subscribe to our Newsletter"
• "Get Your Free Quote"
• "Start My Free Trial"
• "Download Now"

These are the most used buttons for CTA used by top brands.

How Can TheFinch Design Make a Difference

CTA is small, tiny things but can turn things into magic if given perfect attention and designed with care. With research and analysis, you need a top-rated design agency with expertise in UI/UX and market understanding. TheFinch Design helps you create an outstanding CTA that converts your visitors into buyers. Whether you want to design CTA for a service-based website or product one, we are your experts with expertise and experience in designing user-focused and industry-oriented CTA. Let's connect.