Boosting Sales with Effective eCommerce UI/UX Design

Quick Summary: User interface (UI) and user experience (UX) design are crucial for eCommerce website and sales. A quality design provides better user experience and allows them to find, buy and get the products delivered at their door. But, have you ever wondered how UI/UX helps boost eCommerce sales? This blog gives you the incisive report with detailed explanation. Let’s explore.

The modern world revolves around digital advancements. Traditional commerce platforms are upgrading to eCommerce platforms and UI/UX design is the key player of this upgrade. If you seek to grow your business in this era you need to modernize yourself and develop your e-commerce website. However, if you look through the internet you'll see many such failed platforms. The reason for the failure is UI/UX design.

On the other hand, you’ll see many successful platforms, that too because of UI/UX design. Now you might be wondering how it is responsible for both. The difference is bad and brilliant designs. Brilliant UI/UX design has user-centricity, intuitiveness, easy search and navigation while bad one lacks everything. Brilliant UI UX Design boosts customer engagement and the bad one shatters it.

Why it Matters eCommerce UI and UX In Your Business?

The simple meaning of e-commerce UI and UX design in business is success. Better UI and UX are directly proportional to higher success rates and profits. However, the ecommerce UI UX design means the process of creating a streamlined and satisfying customer journey in an online store. And designing a user-centric e-commerce UI/UX holds a critical value. The CEO of Amazon, Jeff Bezos said,”If you focus on customer experience, the customer will do the marketing for you.” and it's a tough argument to counter.

Effective UX design for eCommerce ensures that the products are easily accessible. It is important for businesses to thrive digitally. As per online resources, 70% of e-commerce platforms fail due to poor user journey and businesses lose 35% of the sales because of bad UX. And we are sure you don't want to be part of it. In this competitive industry, a great UI/UX design makes you stand out.

Some Critical Roles of UI and UX in Ecommerce:

eCommerce User experience: The e-commerce UX integrates usability, accessibility, visual designs and more to enhance e-commerce user experience. A positive user journey satisfies customers.

Easy navigation: When customers get what they find instead of unnecessary products they tend to stay more on the platform. Removing unwanted user journeys leads to easy navigation.

Visual design & Branding: Visual design is the first impression of your online store. If it looks messy and unappealing then it will leave a bad first impression. And it will lead to negative branding of your platform.

User testing: A crucial part of e-commerce platform development that works on the principle of observing users. It finds areas of improvement from observing users completing specific tasks on the site.

Key UI/UX Strategies for Boosting Sales

Every business strives to achieve high sales. In this digital world, the success of business highly depends on the UI and UX of their e-commerce website. The best e-commerce UI and UX designs yield its success . With increased competition it is important to provide a seamless and intuitive experience to your customer. Let’s explore some key UI/UX strategies for boosting sales.

Intuitive Navigation and Search

UX experts recommend intuitive navigation and search to turn an average user experience into a great one. It helps make things easy and effortless for the users and simplifies the user flow transforming it into a conversion funnel. This process includes planning of users’ path throughout your site and ensuring everything functions properly. The navigation and search should be as smooth as possible allowing users to find and buy what they need.

Product Discovery and Presentation

Product discovery and presentation is the process of identifying and presenting the product that anticipates the needs of the target audience. It is a significant and important part of the e-commerce platforms. An ecommerce website designed to enable shoppers to find the items they are searching for always has high traffic. As it presents them what they need quickly and effortlessly.

Simplified Checkout Process

Users get tensed and frustrated when they don't get the confirmation of purchase or payment shortly after completing the payment. This process starts right after a customer adds a product to their cart and ends when he/she receives the confirmation of purchase. Any problem in any of these stages and you’ll lose a customer. To simplify the checkout process add multiple payment methods, offer 1-click checkout, and remove additional costs.

Building Trust and Credibility

Be it online or offline, customers always prefer to buy from a trusted place. Building trust and credibility with consumers is necessary for the long-term success of e-commerce businesses. It will lead to repeat purchases and positive word of mouth eventually leading to a bigger loyal customer base.

Fast Load Times

According to The Forbes, 40% of the users leave a website if it takes more than 5 seconds to load. And Google says 53% of the mobile users will churn your website if it fails to load under 3 seconds. Reducing the load time reduces the users’ frustration and bad reviews. It is an unavoidable strategy if you want to become people’s favorite and market leader.

User-Centric Design

A design built from the data driven insights about user behavior, market trends, and iterative feedback always becomes a user-centric design. This design defines the UI/UX performance of an ecommerce store. The more user-centric design the better it will perform. You need to hire a UI/UX designer to get the best out of your ecommerce portal.

Responsive Design

With mobiles and other devices being the most common device you need to build the UI/UX design of your ecommerce website in such a way that it easily functions on all types of screens. A design is only successful when it responds to every screen size. With shoppers using different types of screens you need all the screens to make your ecommerce platform successful.

Best UI UX Design Agencies to Work with in 2024

Conclusion

Now from the above blog you have all the information about the importance of UI/UX designs in boosting your ecommerce portal so that you have a loyal base of customers. At, TheFinch design, we help guide and build the best UI and UX for your ecommerce. With our experts, the process of designing a user-centric, intuitive and fast loading ecommerce website UI/UX. By following the recommendations, and with our experts you can build an undisputable website.