The Essential Benefits of Custom Website Design

Quick Summary: Do you want to develop a website that leads the specific industry market? But you don’t know how to do it? Nevermind! We have your back. As custom website design is about creating and designing websites that meet specific needs of your business, it brings fortune at your business disposal which you reap to benefit your business. We have prepared a detailed guide about the best method - custom website design, how it is better than websites with pre-made websites and all the benefits of custom website designs.

Did you know 45% of your users visiting your website wait for 2 seconds for your website to respond?

This is really intimidating –it takes 50 milliseconds that is 0.05 seconds to users to form their opinion about your website. However, it can be good or bad, depending on the quality, performance and speed of the website.

That means you have two seconds to make or break. The speed of your website will be the real game. This is the era of internet and ecommerce, in this era the value of your website is more than that of your traditional store. So, why build a website that looks like every other website on the internet? Instead you can develop a website that’s unique and stands out in the crowd. You can go for custom website design for the websites that will attract users. Let’s start with what is custom website design.

What is Custom Website Design?

You can directly relate custom website design with uniqueness, because that’s what it is. Whenever you develop a website from a scratch that exactly meets your business requirements and goals. It includes front-end and back-end development, full-stack development, third-party integration and more.

Pre-Made Website Template Vs Custom Website Design

Suppose, you are in the market and you see everyone there has the same outfit as you, that is pre-made website template. You change your outfit, choosing everything by yourself from scratch including material, color, design, etc and now your outfit is unique, that’s custom website design for you. While pre-made templates are available online to download and use, for custom website design you need to hire UI/UX designers.

We can derive a conclusion that custom website design is a better option if you want your website to be a unique one. However, we should also check some other aspects. Below we have listed some other important aspects that you should consider before choosing custom website design.

• Customization: Templates offer more customizability, but custom websites built from scratch are easier to control and offer more flexibility.
• SEO: It is much easier for a custom website to rank higher in search engines than websites with pre-made templates.
• Technical Support: Technical support is very much limited in template-based websites, while custom websites offer all-round technical support.
• Security and Scalability: Custom websites offer more secure interfaces and are easily scalable compared to template-based websites.
• User Experience: User experience of a custom website is much better than that of a website made with pre-made templates.
• Cost: Template based websites cost less than custom websites. However, it's a short-term benefit, in the long-term custom websites are more cost-effective.

Benefits of Custom Website Design

After the comparison between a custom website and a website with a pre-made template, you already know that custom websites are more beneficial in the long-run. They offer great user experience, security, SEO, scalability, flexibility, control and more. We have discussed some of the benefits below.

Unique Brand Identity

It will be easy for users to identify your website, among the templates based websites. When you custom build your website you create a unique interface that is easy to identify. It increases brand loyalty, enhances credibility, makes marketing effective, gives a competitive advantage and improves customer recognition.

Tailored Mobile Optimization

Number of mobile users has grown significantly in the last decade. This shows the impact of mobile and its users on brands. If your business optimizes its website according to mobile, it will scale rapidly. With tailored mobile optimization your website will have increased customer engagement, improved sales, revenue and brand reputation.

Improved Conversion Rates

Human mind is attracted to unique things. And when you build your website from scratch with data-driven research about users. It makes your website’s interface intuitive, easy to navigate and increases conversion rates. With improved conversion rates sales, user engagement, ROI also improves.

Better User Experience

When you build a website from scratch you do UX research about user behavior, expectations, requirements and more. Because at the end its user experience that changes the game. When you tailor your website keeping your target users in mind you develop a platform that will always have an upper hand amongst the competitors.

Search Engine Optimization

How will your targeted audience reach you if they fail to find you? Now, this is where search engine optimization walks in. You can use the best practices of SEO while building your custom website. It sets up your business on the track of success. Your customers will find you easily.

Professional Appearance

Human mind trusts something more that appears professional. And Custom websites convey this professionalism. When you build a website from scratch, you carefully and precisely put icons, pages etc. making the navigation intuitive and user-friendly with the help of data from research. It will build brand authority.

Adaptable and Scalable

By far all the aspects - better user experience, search engine optimization, professional appearance comes down to scalability. Your website needs to be easily adaptable to scale up for your business to become successful. A custom website is the option for scalability of your website. You will have high and relevant user engagement.

Improved Security

Improved security is one of the most significant benefits of custom websites. You can have your website security built according to your business needs. These websites have less vulnerabilities compared to websites with pre-made templates. It also offers better data encryption, improved access control and more security benefits.

Optimized Customer Journey

Customers tend to remain on the websites with easy navigation more than websites with difficult navigation and messy interface. Custom websites offer these benefits. It also offers personalized experience, streamlined navigation, relevant content, seamless integration, mobile optimization and more other benefits.

In nutshell

You can maximize your online success with custom professional websites. A website is now a more important traditional website and to make it more impactful you need to customize according to your business goals and users’ needs. With a custom website you can showcase your brand identity more effectively. You have already read how custom websites are better than template based websites and its benefits. To get your custom website developed you can hire TheFinch Design. Here, we have experienced designer and developers who build websites from scratch with the help of advanced tools and quality methods. Contact us now.