UX Design Tips for eCommerce Conversion Rate Optimization

Quick Summary: Are you concerned about your eCommerce conversion rate? Or do you want to design your eCommerce website to achieve higher conversion rates? You need to keep User Experience (UX) focused. This article will also help you explore the best UX tips for eCommerce conversion rate optimization, apart from what it is and why it is crucial. Let’s explore.

User Experience (UX) is crucial for eCommerce conversion rate optimization. But it's not just about the website, it's about you and your role in the process. By researching, exploring, analyzing, and implementing the best UX practices, you can achieve higher conversion rates and maintain them for the long haul. This article is your guide to understanding this crucial role. You will find the basics, like eCommerce optimization and why they are important, and tips on improving conversion rates through UX. So, whether you're designing an eCommerce portal from scratch or redesigning the existing one, remember that you are integral to the success of your website, and these tips will help you make the most of your effort.

What is Ecommerce Conversion Rate Optimization?

A business grows when it converts visitors into customers. Let the company be either traditional or ecommerce. The goal remains the same, but the path changes. The e-commerce conversion rate is when a percentage of visitors perform their desired actions, such as signing up, purchasing items or subscriptions, etc., for which they visited your website. But now, what is ecommerce conversion rate optimization?

Ecommerce Conversion Rate Optimization means increasing the ratio of consumers to visitors on your website using methods. These methods mainly target improving the UI and UX of your website because optimization is directly related to it. Bad UI/UX draws customers away, like messy interfaces, difficult navigation, etc. You have to focus on it to avoid losses.

Why is Conversion Rates Optimization Important?

Determining your current optimization rates and optimizing them is crucial for your ecommerce to grow. Improving the UI/UX of your ecommerce website plays a decisive role in fostering repeat customers, increasing their lifetime, and enhancing conversion rates. When you focus on conversion rate optimization, your cost of acquiring new customers significantly reduces.

The best reason for conversion rate optimization is that it ensures that the marketing efforts to drive traffic to your website don’t go in vain. It also boosts revenue and tends to work on data-driven insight from analytics and feedback rather than intuition. We have read so much about optimizing e-commerce conversion rates and their importance. However, what is a reasonable ecommerce conversion rate?

What is a Good Ecommerce Conversion Rate?

The value of a good ecommerce conversion rate changes from business to business. Somewhere, it is high, while somewhere, it is low. It depends on the cost range, the overall demand, and the number of competitors that provide the same product or service. Suppose you own two entirely different businesses. The first is cars, and the second is health and well-being.

The car business conversion rate is more than 1.60%, while the other has a 3.62% conversion rate. Both have good values, but it would be challenging if your car business could reach your healthcare business's conversion rates because cars are costlier than healthcare, and people will choose healthcare over care. However, you can calculate your conversion using the formula below.

Tips to Improve Conversion Rates Through UX

Did you know through the website that restaurants are the only industry that gets the highest conversion with 18.2%?

The highest number is achievable when you implement the best UX practices in an eCommerce website. We have suggested some of the top UX optimizations here that you implement to grab the attention of your users and improve the CTA. Explore them one by one.

Avoid Giving Too Many Choices

Too many choices often confuse users, so you should avoid causing decision paralysis in your visitors. When they find many options, they may get overwhelmed, and your users may get annoyed. Hence, simplified choices can allow your users to make faster decisions. Some of the better techniques for simplifying choices are to provide them with categorization and filtering options.

Low-Friction Checkout Form

You have designed your eCommerce website nicely, but what if your customer needs help while checking out? It will deter your customers. That’s no use creating an outshining website. It would help if you designed and optimized your eCommerce portal’s checkout feature to be easy and user-friendly so they find it easy to serve their purposes. You can eliminate unnecessary steps, minimize fields, and implement features like “Guest Checkout” and “Auto-Fill.”

Intuitive Navigation

A thousand million website is not helpful if your users do not find what they here on your website for. That means your website needs more transparent and more straightforward navigation. Ensure your users find what they are looking for without frustration. Expert UI/UX designers work on the navigation part by exploring the market, understanding your competitors, studying their websites, and deciding the features that deliver excellent user experience and satisfaction. With proper categories, breadcrumbs, and search bard, you can design the best navigation.

Product Search & Discoverability

Most eCommerce websites, especially the established ones like Flipkart, BestBuy, Amazon, and many others, focus on the search function more than anything else. They use good filters and sorting and allow your customers to find products right from the search option. Apart from this, ensure your eCommerce portal enables users to access recommendations easily.

Responsive Design

If your website and prorate for your eCommerce business are not accessible across devices, then you need to reconsider making the one. That means a website must be responsive and accessible via smartphones, tablets, desktops, and others without having glitches. A responsive E-commerce website can help users access your website from the comfort of their homes. Imagine this: your users can access the website via desktop when they are in the office, laptop when they are in their car or home, and smartphone while on the go.

Strong Design

For design that does not instill trust in users, you need to work on the visual side of your eCommerce website. Ultimately, visual appeal matters and must be good enough to entice your users. You can do this by creating a clean, aesthetically pleasing design that brings back your disheartened users, providing them with fun exploring, searching, and surfing your website. Ensure you use pixel-perfect images, proper/consistent branding, color, and an inviting online presence, whether it is product or page design.

Product listings and descriptions

Product listings with precise information, descriptions, and visualization will help grab users' attention. This will not only help users make informed decisions but also allow them to have fun shopping with your portal. However, you need to ensure you have used better-quality images, CTAs, and others in the right direction.

Define Goals for Conversion Rate

This is something you should have done before making any other optimizations for your eCommerce portal. You need to define your goals so that you can put all your efforts into achieving them. For example, you need to set conversion goals, actions that you want users to take, and more.

Perform Competitor Analysis

Peep into your competitor's eCommerce website and analyze the features and what keeps them doing well. You can perform a SWOT analysis to analyze their strengths, weaknesses, threats, and opportunities. You can also analyze customer feedback.

Final Thoughts

With the perfect UX optimization, you can boost eCommerce sales and stay thriving. We have explored and explained everything in detail to increase e-commerce conversion rates. So, whether you want to design your eCommerce website from scratch or redesign an existing one, this guide will help you get the upper hand. You can also contact us if you wish to hire expert UX designers to help you craft your dream eCommerce portal; we are masters in helping with all expertise.