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Table of contents
Are you looking for the top examples of UX audit reports? Or Are you looking for the main reasons to conduct UX audits? Don’t worry. We have your back. We have prepared a detailed blog about UX audit. It also contains the main reasons to conduct it and the best examples of the UX audit reports.
You must have seen a lot of websites falling down because of less conversion rates, bad user journey or bad UX. And you surely don’t want to be a part of them. UX audits can help you in it. They are the clutch of a website and can save it from turning into a failure. But what is a UX audit? We will understand this in the blog along with its examples and main reasons to conduct it.
UX audit also known as user experience audit is a systematic examination of the website or ecommerce store to pinpoint the problematic areas in it. It is a really important process as it reduces customer frustration and improves sales and conversion rates. This process generates reports that provide recommendations for improvements.
If you are an ecommerce website who doesn't want to lose sales and potential customers then you must conduct a UX audit. It will not only help you identify the problematic areas but also will provide proper solutions that will increase user adoption and customer retention rates.
If your services or product are top notch, but still you are not able to get expected conversion rates then this means that the problem lies in the website and its UX. Conducting a proper UX audit will help you in identifying all the problematic areas like poor information architecture, confusing navigation, or complex interfaces that create usability issues. Once you identify the problems you can take necessary steps to improve the UX and meet user expectations.
Two ecommerce stores selling exactly the same products or services but one has less user adoption rates than the other. What’s the reason behind this? It’s complex forms, confusing user flow, unclear payment options, etc. that are making customers lose interest in one site. If you think you are facing the same problems then conducting a UX audit can be the game changer for you. It will help you find pitfalls in the user flow and optimize it allowing users to complete their desired actions like purchasing a product, signing up, etc. This will improve your website’s user adoption rates.
According to Amazon AWS, 88% of the customers don’t return to a website or ecommerce store after having a bad user experience. This shows the importance of good user experience in retaining customers. If you don’t want to lose that percentage of users then you must conduct UX audits and improve the website or product’s usability to make their desired process seamless, intuitive and satisfactory. It will boost your customer retention rates. If you make a better UX then as per the Forbes report, 86% of the customers will pay you more.
With continuous evolution happening in the internet, it is getting crowded with more websites and ecommerce stores. This is significantly increasing the competition each and every day. If you want to stay ahead of the competition then conducting UX audits on a regular basis must be your top priority. It will help you identify pitfalls in the UX which is hindering the growth of your website or SaaS product. Based on audit reports, you can make necessary decisions to improve it and be ahead of the competition.
The way you conduct UX audits determine its success rates. The unique thing about UX audit is that there’s not a specific way to conduct it that is followed everywhere. You can conduct your UX edit based on what you and your audience need from it. Here we have given a blueprint-like structure about how to conduct a UX audit. It will guide you in conducting your audit.
We have taken three examples from our clients' projects. You will find three screens, such as “Login”, “Signup” and “Forget Password”.
In the login screen, we conducted a UX audit and found some drawbacks that can affect the user at the very start of their journey and form a negative image of the brand. You can also see the pointed-out areas and concerns. Let us start with the improper placement of the “show password” button. As mentioned it is not in the center which makes it look visually unpleasant and odd. Other than that, the “signup” section has inconsistent font colour which can significantly affect the user conversion rates. And lastly there’s too much use of the purple colour which makes the whole interface look boring.
We all know how crucial the sign-up section is to convert the visitors into customers. If it is not convincing enough, you will lose a large number of potential customers. Here one of our clients was facing the similar problem of low conversion rates, so we ran a UX audit of their sign up section. And here is what we found. First the “close” button was not well placed which affected the user experience. Then again, the “show password” icons were not centered which again made it look odd.
You must have also forgotten your password at some point. At that point the “Forget Password” icon looks like nothing but a messiah. However, there could also be problems with it, if not designed well. You can look at the forget password screen and see that it looks pretty much common and not professional. It can also significantly affect a brand's image.
You saw 3 examples of UX audit reports. This does not end here. We do not stop ourselves at just making the reports but we also provide well designed and guided solutions to help our clients tackle all the problems and develop a better UX design with enhanced user experience.
Conclusion
By the end of the blog you must have understood how important UX audits are for the growth of a website. There are so many reasons where UX audit helps such as identifying problematic areas, maintaining competitive edge, boosting customer retention and more. We have also provided a brief guide about how to conduct UX audits along with top 3 examples of UX audit reports. You can hire TheFinch design for all types of UI UX audit services. We have experts with years of experience who will help you in conducting UX audits and support your growth. Connect with us for more details.
UX Audit / January 25, 2024
by Nitin Rafaliya
How to Conduct a UX Audit to Improve Your Product Design
UI/UX/ UX Audit / November 6, 2023
by Ravi Talajiya
Why Your Digital Product Needs a UX Audit