Designing Digital Experiences for
E-commerce Brands

It depends on what you need. A focused audit and checkout redesign can be completed in a matter of weeks. A full storefront, new platform, or commerce app design typically takes a few weeks to several months, depending on complexity. We scope timelines precisely after understanding your goals.

Yes, and this is some of our most impactful work. We start by diagnosing exactly where and why you’re losing customers, then redesign the experience around removing those barriers. Our approach is surgical: we don’t rebuild what’s working, and we focus design investment on the changes most likely to move your conversion metrics.

We work across the full spectrum, from early-stage DTC brands and niche product companies to established marketplaces, omnichannel retailers, and enterprise commerce platforms. If you sell online and care about the experience your customers have, we can help.

Yes. Many of our clients engage us on an ongoing basis for post-launch UX improvements, A/B testing support, new feature design, and seasonal campaign landing pages. Commerce is never “Done” and we’re built to be a long-term partner, not a one-time vendor.

We focus on the numbers that directly reflect business health. Conversion: add-to-cart rate, checkout completion rate, and overall purchase conversion. Revenue: average order value, revenue per visitor, and upsell/cross-sell attachment rates. Retention: repeat purchase rate, subscription renewal rate, and customer lifetime value. Engagement: product page depth, time on site, and browse-to-buy ratio. Usability: task completion rate, time-to-checkout, and support ticket volume reduction. We baseline these before the project and track improvement throughout.

Design Discovery is a focused 2 to 4 week engagement designed to give you a clear, validated UX direction before development spending begins. It includes stakeholder alignment workshops, a full audit of your current experience, competitive benchmarking against category leaders, qualitative and quantitative shopper research, interactive concept prototypes tested with real users, a prioritized UX roadmap with business case rationale, and a detailed design specification ready for development handoff. It’s the fastest way to go from “something’s not working” to a clear, confident plan.

They often do. Market conditions shift, business strategy evolves, and new opportunities emerge. We handle scope changes transparently: we document what changed, map the impact on timeline and cost, and align with you before adjusting course. You’ll never be surprised by scope creep.

Both. For early-stage brands, we help build the commercial-grade storefront experience needed to establish credibility, drive initial sales, and demonstrate traction. For established retailers, we help optimize, scale, and consistently raise the performance bar. We’ve designed for both sides and understand what each stage requires.

We don’t begin designing until we understand your buyers deeply. That means reviewing your existing analytics, heatmaps, and funnel data; conducting interviews with real customers; analyzing product reviews and support tickets for recurring friction signals; benchmarking the purchase experience against your strongest competitors; and building detailed buyer personas grounded in behavioral data, not demographic assumptions. By the time we design the first screen, we know your customers’ expectations, hesitations, and decision-making patterns well enough to design specifically for them.

Yes. We integrate directly with internal product, engineering, and growth teams through shared design systems, sprint planning, and implementation reviews.