Mastering MVP Design: A Guide to Crafting Success Stories

Quick Summary: Are you looking for a guide for designing an MVP that your users will love? No need to worry. Your search ends here as we made incisive and detailed work for you. In the following blog we have discussed MVP in detail. It contains what MVP is, its types, why it matters and last but not the least how you can build one. Going through this guide will help you attract early customers apart from validating your digital product idea. Let’s explore the following blog.

Minimum Viable Product aka MVP is a concept that Eric Ries introduced in his lean startup methodology. This concept is all about launching an early stage of the product to get user feedback, learn quickly what resonates with the market, and release the product as soon as possible. Along with it, here the developers also run the product hypothesis with minimum resources to avoid any future risks.

Types of MVP Designs

As per online resources, 91% of the businesses have launched their product with mvp approach, whereas more than 74% of the companies are thinking of launching their future product with the same strategy. To implement MVP design strategy we need to know what different types of MVP designs exist. There are majorly 2 types of designs in MVP that are prioritized. First is UX design and the other one is UI design.

User Experience MVP Design

While building MVP UX design, the designers had to go through a series of procedures so that the user experience aligns with the name MVP. A great design is mess free and leaves a positive impact lasting for a long time. The designers do everything to get rid of unnecessary clicks and steps, simplify the confusing area and make the navigation easier for the audience. It helps in quickly launching the product.

User Interface MVP Design

We all know that the interface builds the first impression of the product. When designers create MVP UI designs they make sure that the interface looks clean, visually appealing and aesthetically pleasing which make the interactions more fun for the audience. To make a great UI designers involve a balanced color scheme, select the most suitable typography skills, work on visual layouts etc.

Why does MVP design matter?

The concept of MVP encourages learning and building a streamlined version of a new product keeping scalability in mind. We need to make it simple so that it solves problems with basic functional features. Here when you implement or launch your MVP, you use a limited amount of resources and efforts. It reduces risks of costly reframing. Below we have given some reasons why MVP design matters.

Testing Ideas: Testing new and creative ideas is really crucial for businesses to grow. Minimum viable product design gives us this liberty to create and test new ideas. With new ideas you can grow your business exponentially.

Gathering Feedbacks: Gathering feedback is extremely necessary for your product’s growth. MVP being the most basic design of a product helps you in gathering valuable feedback.

Learning & Iterating: Those who learn, grow. And the one who repeats the process becomes perfect. MVP designs are the best way to learn and iterate to maximize business growth.

Saving Time & Money: Saving time and money is one of the most important things for business. They use their saved resources on core objectives allowing products and brands to grow. MVP designs help businesses save money and time.

How to Design an MVP

Designing an MVP is a tough job. It's like preparing a dish. You just can’t add random spices and cook it and expect it to be a great dish. You have to follow a step-by-step guide while designing an MVP. If you do as mentioned in the guide you will end up with a world class design for your minimum viable product. Below we have discussed all the steps in detail.

Define the problem

You just can’t go into the market and launch a random product out of nowhere. It will definitely fail if it's not solving any problems. Before understanding who will be the users of your product you need to answer “what” is your product about, “why” is it necessary, “how” can it be built. It will help you know the problems and its solutions. You’ll get objectives, core requirements and clear vision of your product.

Understand Users

Understanding users is really important for MVP to become successful. It is the very first step you do after defining the problem. Now you “what, why and how” of your product so now you move onto the “who” part. Here you find the niche audience of your product. To reach your targeted audience you can create user personas, engage with them in user interviews, conduct surveys, and understand them to fulfill their needs in your MVP design.

Conduct Research

Conducting research is a resource consuming process. It takes a lot of time and money to conduct end-to-end research. The more you invest into research the greater ROI you get. Research is conducted in different phases like user research, market research, competitor research and more. When you conduct research you get valuable insights of current market trends, user behavior and competitors' products, which you can implement in your MVP.

Prioritize features

You can’t just simply overload the MVP with the features. The features you choose for your MVP will either make it or break it. You already understand your audience and have valuable insights about the market and competitors from research. It will help you in listing out the unnecessary features which can be a burden on your MVP. You can use some methods like MoSCoW, Story mapping to prioritize features.

Make User Personas

One of the best ways to stand out is creating user personas. Even though you are designing a MVP you need to make user personas for its success. Designers divide users into groups and subgroups on the basis of age, gender, location, and other vital information. Creating user personas help in understanding the pain points, needs, and create user stories which raises the chance of MVP being a success.

Launch, Learn & Iterate

Now with the solutions of defined problems, user understanding, valuable data from various researches, intuitive user personas, and the list of best and most useful features, your MVP is ready to launch. By far everything you did was a kind of theoretical work now your MVP is in the market among its audience. Make sure to pay close attention to the valuable feedback. Then start iteration constantly till your MVP is market fit and gets significant results.

Conclusion

Creating MVP is not rocket science but also it is not as easy as eating fries. It is a step-by-step process that requires patience, proper understanding of users, market and competitor analysis. Even though it's your very first MVP design you must keep yourself open to creative changes. And you should also know how “minimum” your MVP should be. We can help in all these processes. At XYZ, we provide a range of MVP services from templates to customization. Our experts have valuable experience in this field which can help you build a great MVP. You can connect with us for more details.