Steps to Redesign a Product, Add Value to Your Business

Quick Summary: There are times when a perfect design becomes irrelevant, compelling business owners to consider redesigning their digital product. It can be updating, improving, or just refreshing your product, depending on the requirements and customers' tastes and preferences. In this guide, we have explained easy steps to redesign your digital products to deliver maximum value to your customers. All you need to do is to explore and implement.

No matter how perfect you design your product, it needs updating and redesigning from time to time. User expectations evolve exponentially as time passes, and even a cutting-edge product can appear clunky and outdated. It can be a website, an app, software, or a game; you need to stay ahead of your competitors and keep refreshing your digital platform from time to time. Redesigns ensure product relevancy, competitiveness, and demand. So, if you are considering redesigning your digital product, you must understand the successful design of the product.

Even though redesigning a product is no different from designing a product from scratch, there are certain things That differentiate the two from each other. In this guide, we will learn the steps that involve initial planning, launch, and beyond.

What is Product Redesign

A product redesign is when an existing product requires significant changes in terms of user interface and user experience. For example, if you have an e-commerce website, you haven't updated your website for a few years. Now, there are so many advancements and innovations in the design field, such as AI, enhanced design, inclusive visuals, nature, inspiration, aesthetics, interactive and textile design, animations, retro pixels, heat mapping, 3-D, and many others. The innovations that were not very effective or in practice just a few years back have grown to become the need of the hour. Hence, redesigning your product can be a crucial thing to do.

Digital Product Redesign Process

In product redesign, there are various things that you need to keep in mind. Even though it's not you, your UI/UX design agency will redesign the product, and understanding the factor will help you get the best out of it. You will know what has to be redesigned and what not. The process we have given below is based on the process we follow at TheFinch Design. There may be differences in the elements, but overall, the product redesign process remains the same.

Set Your Goals and Objectives

Do you know what new features, functionalities, or UI you want to redesign? That's where you need to know what you want to achieve with the redesign process. You need to set a proper goal by exploring the reasons for redesigning your digital product. Set objectives and priorities for your goal. You can do this by conducting research and initiating meetings with stakeholders. Discuss the challenges you want to solve with the product redesign.

Define Your Target Audience

If customers aren't buying your products, it is time to identify your target audience. Research your competition, explore design trends, engage with social media users, and unlock the power of analytics to identify your target audience. Think of what problems and challenges your products can solve while focusing on the benefits.

Information Architecture

Customers must be able to find whatever they want easily and quickly. Present relevant information to your customers in a way that they can find it easily. Whether it's online or offline channels, it's good practice to use visual elements, engaging content, and labels to get your audience's attention.

Wireframing and Prototyping

Even if your product is complex, it must have a simple and coherent structure. Understand your end-user's needs and develop the essential foundation for your website/app with wireframing. Next, focus on prototyping by adding engaging content, vibrant colors, images, and animations. During prototyping, the focus must be on usability while involving stakeholders in decision-making.

User Testing and Iteration

Once the finished product is ready, it is time to test it to ensure you don't make the same mistakes. Have the product tested by users in real-life situations to determine if it's easy to use and navigate. If the product doesn't meet user expectations/criteria, modify and optimize it to improve performance.

Visual Design

Once you figure out the functionalities and features, it is time to check the product's aesthetic appeal. While redesigning the product, focusing on visual elements like fonts, color, and layout is crucial. Consider the company's brand personality before infusing the colors into visual elements. Simultaneously, the new product's appearance must not repel existing users.

Development and Launch

Even if it's a product redesign, companies must tread with caution. Adding new features, colors, and functionalities may please some users while deterring others from using your product. It is crucial to prioritize simplicity and convenience. Communicate with teams and roll out the new product in phases if necessary. Gather real-time feedback to address problems and potential challenges before the launch phase.

Post-Launch Monitoring and Analytics

Product launch is not the end of the journey. Product managers must monitor its performance, gather user feedback, and constantly improve. Assess your product performance and check how it fares per the established KPIs. Use analytics to refine your sales and marketing strategies. Always look out for new trends and market fluctuations to innovate and stay ahead of the competition.

Final Thoughts

Redesigning your digital products helps you save money, time, and resources. You will have another option to create a new design for your product based on latest trends and customers' needs. We have explored the redesigning option and all possible steps. Go through it and refresh and update your product by hiring the right UI/UX design agency. TheFinch Design gives you complete redesign services for your digital products. We also help you with UI/UX design consultancy service to help you explore options within your budget. Let’s connect.